Article “IP Metaverse: Brands are Plugging in and Cashing in” published in The Licensing Journal

Brigitte Chan, Prudence Etkin, and Tamara Céline Winegust‘s article was published by The Licensing Journal in October 2022.

“Trying to understand the cur­rent buzz around the “metaverse”? The trick is conceptualizing some­thing that is in the process of becoming, and that has no one single meaning. To be meta about it, there are as many definitions of “The Metaverse” as there are applications in the metaverse.”

Click here to read the full article.