Regulatory, Advertising & Marketing

Our Regulatory, Advertising & Marketing practice group is committed to keeping our clients abreast of the regulatory changes that impact the way that they market and advertise their products and services in Canada. We work with clients from all sectors and industries, both domestic and international and pride ourselves on giving clients practical advice based on a clear understanding of their businesses.

Our Services

The following is a list of services that members of our Regulatory, Advertising & Marketing group provide:

Advertising
  • Reviewing print and broadcast advertising (including comparative advertising) of consumer goods and services
  • Advising on advertising regulated products and services including food, drugs, cosmetics, medical devices, and alcohol
  • Advising on advertising to children
  • Assisting clients to obtain clearance of their advertisements from various regulatory agencies
  • Assisting clients to respond to complaints about their advertisements by consumers, competitors, or regulators
  • Advising clients on challenging competitors' advertisements through the courts and Advertising Standards Canada
Marketing
  • Advising clients on consumer promotions such as contests and coupon programs
  • Advising clients on consumer protection legislation
  • Advising clients on marketing over the Internet
Packaging & Labelling
  • Reviewing packaging and labelling of diverse products
Quebec French Language Requirements
  • Advising on compliance with the Quebec Charter of the French Language and regulations adopted there under
Privacy
  • Advising clients on compliance with Canada's privacy laws

 

Recent Articles

Happy Anniversary! Privacy Commissioner releases observations and findings after one year of mandatory data breach reporting

Article
November 8, 2019

Happy Anniversary! Privacy Commissioner releases observations and findings after one year of mandatory...

Competition Bureau Proves Drip Pricing Is a Hot Button Topic

Article
October 30, 2019

Competition Bureau Proves Drip Pricing Is a Hot Button Topic

Strengthening Trade Secret Protection in Canada

Article
October 28, 2019

Strengthening Trade Secret Protection in Canada

Legalization 2.0: IP and Regulatory Considerations for Edibles, Extracts and Topicals

Article
October 23, 2019

Legalization 2.0: IP and Regulatory Considerations for Edibles, Extracts and Topicals

Canadian Drug Price Review of Generic Companies Holding Patents

Article
September 30, 2019

Canadian Drug Price Review of Generic Companies Holding Patents

While Americans Laud “Low” Canadian Drug Prices, Canadian Innovative Pharma Waits to see if the Pricing Axe Will Fall on “Excessive” Canadian Drug Prices

Article
August 7, 2019

While Americans Laud “Low” Canadian Drug Prices, Canadian Innovative Pharma Waits to see if the...

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Practice Group Leader

Jennifer McKenzie Jennifer McKenzie
B.A. (Hons.), LL.B.
Partner
416.957.1628  
All Practice Group Members

  

Speaking Engagements

IP Seminar: Protecting Cannabis and Artificial Intelligence (AI)
Bereskin & Parr LLP
September 26, 2019, Montreal, QC
Grow Up Conference & Expo
Grow Up Conference & Expo
September 13, 2019, Niagara Falls, ON
INTA 141st Annual Meeting
INTA: International Trademark Association
May 18 - 22, 2019, Boston, MA

Conferences

2019 INTA Leadership Meeting
INTA: International Trademark Association
November 19 - 22, 2019, Austin, TX
2019 ANA/BAA Marketing Law Conference
Association of National Advertisers (ANA)
November 4 - 6, 2019, San Diego, CA
Global IP Management Forum
Consero Group
June 2 - 4, 2019, Atlanta, GA