Regulatory, Advertising & Marketing

Our Regulatory, Advertising & Marketing practice group is committed to keeping our clients abreast of the regulatory changes that impact the way that they market and advertise their products and services in Canada. We work with clients from all sectors and industries, both domestic and international and pride ourselves on giving clients practical advice based on a clear understanding of their businesses.

Our Services

The following is a list of services that members of our Regulatory, Advertising & Marketing group provide:

Advertising
  • Reviewing print and broadcast advertising (including comparative advertising) of consumer goods and services
  • Advising on advertising regulated products and services including food, drugs, cosmetics, medical devices, and alcohol
  • Advising on advertising to children
  • Assisting clients to obtain clearance of their advertisements from various regulatory agencies
  • Assisting clients to respond to complaints about their advertisements by consumers, competitors, or regulators
  • Advising clients on challenging competitors' advertisements through the courts and Advertising Standards Canada
Marketing
  • Advising clients on consumer promotions such as contests and coupon programs
  • Advising clients on consumer protection legislation
  • Advising clients on marketing over the Internet
Packaging & Labelling
  • Reviewing packaging and labelling of diverse products
Quebec French Language Requirements
  • Advising on compliance with the Quebec Charter of the French Language and regulations adopted there under
Privacy
  • Advising clients on compliance with Canada's privacy laws

 

Recent Articles

An Interview with Catherine Bate, Chief Legal and Policy Officer of Ad Standards – Her First Year and Advertising in the Age of COVID-19

Article
May 21, 2020

An Interview with Catherine Bate, Chief Legal and Policy Officer of Ad Standards – Her First Year...

Misleading Privacy Claims Results in $9 Million Dollar Penalty for Facebook

Article
May 20, 2020

Misleading Privacy Claims Results in $9 Million Dollar Penalty for Facebook

When it is Suggested (Sarcastically?) That Injecting Disinfectant May Be a Cure for COVID-19, it May Be Time for a Primer on Claim Substantiation

Article
May 20, 2020

When it is Suggested (Sarcastically?) That Injecting Disinfectant May Be a Cure for COVID-19, it...

Top Things To Know Before Running a Contest in Canada

Article
May 19, 2020

Top Things To Know Before Running a Contest in Canada

Last Minute Lifeline Thrown to R&D and IP at Imminent Risk of Shut-Down (COVID-19)

Article
May 15, 2020

Last Minute Lifeline Thrown to R&D and IP at Imminent Risk of Shut-Down (COVID-19)

Send Back That Shoddy Product - Contract Remedies Illustrated After Purchase of Junky Medical Supplies (COVID-19)

Article
May 14, 2020

Send Back That Shoddy Product - Contract Remedies Illustrated After Purchase of Junky Medical Supplies...

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Practice Group Leader

Jennifer McKenzie Jennifer McKenzie
B.A. (Hons.), LL.B.
Partner
416.957.1628  
All Practice Group Members

  

Speaking Engagements

26th Annual Advertising and Marketing Law Conference
Canadian Institute (CI)
January 21 - 22, 2020, Toronto, ON
IP Seminar: Protecting Cannabis and Artificial Intelligence (AI)
Bereskin & Parr LLP
September 26, 2019, Montreal, QC
Grow Up Conference & Expo
Grow Up Conference & Expo
September 13, 2019, Niagara Falls, ON

Conferences

ATOMICON 2020
AToMiCon
March 3, 2020, Toronto, ON
2019 INTA Leadership Meeting
INTA: International Trademark Association
November 19 - 22, 2019, Austin, TX
2019 ANA/BAA Marketing Law Conference
Association of National Advertisers (ANA)
November 4 - 6, 2019, San Diego, CA