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Regulatory, Advertising & Marketing

Our Regulatory, Advertising & Marketing practice group is committed to keeping our clients abreast of the regulatory changes that impact the way that they market and advertise their products and services in Canada. We work with clients from all sectors and industries, both domestic and international and pride ourselves on giving clients practical advice based on a clear understanding of their businesses.

Our Services

The following is a list of services that members of our Regulatory, Advertising & Marketing group provide:

Advertising
  • Reviewing print and broadcast advertising (including comparative advertising) of consumer goods and services
  • Advising on advertising regulated products and services including food, drugs, cosmetics, medical devices, and alcohol
  • Advising on advertising to children
  • Assisting clients to obtain clearance of their advertisements from various regulatory agencies
  • Assisting clients to respond to complaints about their advertisements by consumers, competitors, or regulators
  • Advising clients on challenging competitors' advertisements through the courts and Advertising Standards Canada
Marketing
  • Advising clients on consumer promotions such as contests and coupon programs
  • Advising clients on consumer protection legislation
  • Advising clients on marketing over the Internet
Packaging & Labelling
  • Reviewing packaging and labelling of diverse products
Quebec French Language Requirements
  • Advising on compliance with the Quebec Charter of the French Language and regulations adopted there under
Privacy
  • Advising clients on compliance with Canada's privacy laws

 

Recent Articles

One Person’s Trash is Another Person’s Treasure Part II: The Right to Repair Movement in the United States

Article
September 15, 2021

One Person’s Trash is Another Person’s Treasure Part II: The Right to Repair Movement in the United...

CASL Compliance isn’t Only for Companies! $75,000 Penalty Imposed on an Individual

Article
April 19, 2021

CASL Compliance isn’t Only for Companies! $75,000 Penalty Imposed on an Individual

Don’t Fall Prey to these Common Media Errors & Omissions (E&O) Pitfalls

Article
March 12, 2021

Don’t Fall Prey to these Common Media Errors & Omissions (E&O) Pitfalls

Substantiating Environmental Claims in the Cleantech Industry

Article
March 4, 2021

Substantiating Environmental Claims in the Cleantech Industry

Regulatory, Advertising & Marketing 2020 Year in Review

Article
February 8, 2021

Regulatory, Advertising & Marketing 2020 Year in Review

Federal Enforcement Agencies Remind Canadian Mobile App Companies of their CASL Obligations

Article
January 13, 2021

Federal Enforcement Agencies Remind Canadian Mobile App Companies of their CASL Obligations

view more

Practice Group Leader

Jennifer McKenzie Jennifer McKenzie
B.A. (Hons.), LL.B.
Partner
416.957.1628  email Jennifer McKenzie
All Practice Group Members

  

Speaking Engagements

What you need to know about Intellectual Property (IP) for Medical Devices
Northern Ontario Angels
November 18, 2020, Online
Hot Topics in Canadian Advertising & Promotion Law
Consero
October 5, 2020, Online
26th Annual Advertising and Marketing Law Conference
Canadian Institute (CI)
January 21 - 22, 2020, Toronto, ON

Conferences

ATOMICON 2020
AToMiCon
March 3, 2020, Toronto, ON
2019 INTA Leadership Meeting
INTA: International Trademark Association
November 19 - 22, 2019, Austin, TX
2019 ANA/BAA Marketing Law Conference
Association of National Advertisers (ANA)
November 4 - 6, 2019, San Diego, CA