Regulatory, Advertising & Marketing

Our Regulatory, Advertising & Marketing practice group is committed to keeping our clients abreast of the regulatory changes that impact the way that they market and advertise their products and services in Canada. We work with clients from all sectors and industries, both domestic and international and pride ourselves on giving clients practical advice based on a clear understanding of their businesses.

Our Services

The following is a list of services that members of our Regulatory, Advertising & Marketing group provide:

Advertising
  • Reviewing print and broadcast advertising (including comparative advertising) of consumer goods and services
  • Advising on advertising regulated products and services including food, drugs, cosmetics, medical devices, and alcohol
  • Advising on advertising to children
  • Assisting clients to obtain clearance of their advertisements from various regulatory agencies
  • Assisting clients to respond to complaints about their advertisements by consumers, competitors, or regulators
  • Advising clients on challenging competitors' advertisements through the courts and Advertising Standards Canada
Marketing
  • Advising clients on consumer promotions such as contests and coupon programs
  • Advising clients on consumer protection legislation
  • Advising clients on marketing over the Internet
Packaging & Labelling
  • Reviewing packaging and labelling of diverse products
Quebec French Language Requirements
  • Advising on compliance with the Quebec Charter of the French Language and regulations adopted there under
Privacy
  • Advising clients on compliance with Canada's privacy laws

 

Recent Articles

The Intersection Between Trademarks and Labelling Laws: An Illustration in the Cannabis Industry in Canada

Article
March 4, 2019

The Intersection Between Trademarks and Labelling Laws: An Illustration in the Cannabis Industry...

Ad Standards Overhauls Dispute Procedure

Article
January 31, 2019

Ad Standards Overhauls Dispute Procedure

GDPR Territorial Scope – Draft Guidelines Released that May Help Canadians Established Outside the EU Understand Whether They Must Comply

Article
December 17, 2018

GDPR Territorial Scope – Draft Guidelines Released that May Help Canadians Established Outside...

Oh, Hack! Canada’s Mandatory Breach Notification Now in Force

Article
November 23, 2018

Oh, Hack! Canada’s Mandatory Breach Notification Now in Force

Mandatory Breach Notification Regulations Now in Force

Article
November 1, 2018

Mandatory Breach Notification Regulations Now in Force

Oh, Hack! What to Do After a Breach: OPC Releases its Breach Guidance in Final Form

Article
October 30, 2018

Oh, Hack! What to Do After a Breach: OPC Releases its Breach Guidance in Final Form

view more

Practice Group Leader

Jennifer McKenzie Jennifer McKenzie
B.A. (Hons.), LL.B.
Partner
416.957.1628  
All Practice Group Members

  

Speaking Engagements

O'Cannabiz Conference & Expo
O'Cannabiz
April 25, 2019, Mississauga, ON
IP Seminar: Cannabis and AI
Bereskin & Parr
February 28, 2019, Toronto, ON

Conferences

Collision 2019
Collision
May 20 - 23, 2019, Toronto, ON
2018 ANA/BAA Marketing Law Conference
Association of National Advertisers (ANA)
November 7 - 9, 2018, Chicago, IL
DAAC Summit 2018
Digital Advertising Alliance of Canada
September 28, 2018, Toronto, ON