Regulatory, Advertising & Marketing

Our Regulatory, Advertising & Marketing practice group is committed to keeping our clients abreast of the regulatory changes that impact the way that they market and advertise their products and services in Canada. We work with clients from all sectors and industries, both domestic and international and pride ourselves on giving clients practical advice based on a clear understanding of their businesses.

Our Services

The following is a list of services that members of our Regulatory, Advertising & Marketing group provide:

Advertising
  • Reviewing print and broadcast advertising (including comparative advertising) of consumer goods and services
  • Advising on advertising regulated products and services including food, drugs, cosmetics, medical devices, and alcohol
  • Advising on advertising to children
  • Assisting clients to obtain clearance of their advertisements from various regulatory agencies
  • Assisting clients to respond to complaints about their advertisements by consumers, competitors, or regulators
  • Advising clients on challenging competitors' advertisements through the courts and Advertising Standards Canada
Marketing
  • Advising clients on consumer promotions such as contests and coupon programs
  • Advising clients on consumer protection legislation
  • Advising clients on marketing over the Internet
Packaging & Labelling
  • Reviewing packaging and labelling of diverse products
Quebec French Language Requirements
  • Advising on compliance with the Quebec Charter of the French Language and regulations adopted there under
Privacy
  • Advising clients on compliance with Canada's privacy laws

 

Recent Articles

Chasing the Enemy – Major Breakthroughs in COVID19 Diagnostics

Article
April 9, 2020

Chasing the Enemy – Major Breakthroughs in COVID19 Diagnostics

Companies are Not only Sharing IP, They are Enabling Others to Copy Their Product

Article
April 8, 2020

Companies are Not only Sharing IP, They are Enabling Others to Copy Their Product

Canadians Ramping Up COVID-19 Collaborations

Article
March 30, 2020

Canadians Ramping Up COVID-19 Collaborations

Healthcare System Calling on All Manufacturers to Do What They Do Best (Innovate) to Fight COVID-19 – Funding is Available for Retooling

Article
March 26, 2020

Healthcare System Calling on All Manufacturers to Do What They Do Best (Innovate) to Fight COVID-19...

Canada Needs to Urgently Feed More Data into Healthcare AI Solutions

Article
March 26, 2020

Canada Needs to Urgently Feed More Data into Healthcare AI Solutions

Handling Patient Data in Artificial Intelligence

Article
March 10, 2020

Handling Patient Data in Artificial Intelligence

view more

Practice Group Leader

Jennifer McKenzie Jennifer McKenzie
B.A. (Hons.), LL.B.
Partner
416.957.1628  
All Practice Group Members

  

Speaking Engagements

26th Annual Advertising and Marketing Law Conference
Canadian Institute (CI)
January 21 - 22, 2020, Toronto, ON
IP Seminar: Protecting Cannabis and Artificial Intelligence (AI)
Bereskin & Parr LLP
September 26, 2019, Montreal, QC
Grow Up Conference & Expo
Grow Up Conference & Expo
September 13, 2019, Niagara Falls, ON

Conferences

ATOMICON 2020
AToMiCon
March 3, 2020, Toronto, ON
2019 INTA Leadership Meeting
INTA: International Trademark Association
November 19 - 22, 2019, Austin, TX
2019 ANA/BAA Marketing Law Conference
Association of National Advertisers (ANA)
November 4 - 6, 2019, San Diego, CA