Regulatory, Advertising & Marketing

Our Regulatory, Advertising & Marketing practice group is committed to keeping our clients abreast of the regulatory changes that impact the way that they market and advertise their products and services in Canada. We work with clients from all sectors and industries, both domestic and international and pride ourselves on giving clients practical advice based on a clear understanding of their businesses.

Our Services

The following is a list of services that members of our Regulatory, Advertising & Marketing group provide:

Advertising
  • Reviewing print and broadcast advertising (including comparative advertising) of consumer goods and services
  • Advising on advertising regulated products and services including food, drugs, cosmetics, medical devices, and alcohol
  • Advising on advertising to children
  • Assisting clients obtain clearance of their advertisements from various regulatory agencies
  • Assisting clients respond to complaints about their advertisements by consumers, competitors, or regulators
  • Advising clients on challenging competitors' advertisements through the courts and Advertising Standards Canada
Marketing
  • Advising clients on consumer promotions such as contests and coupon programs
  • Advising clients on consumer protection legislation
  • Advising clients on marketing over the Internet
Packaging & Labeling
  • Reviewing packaging and labeling of diverse products
Quebec French Language Requirements
  • Advising on compliance with the Quebec Charter of the French Language and regulations adopted there under
Privacy
  • Advising clients on compliance with Canada's privacy laws

 

Recent Articles

Posting on Social Media? What #paid influencers need to know

Article August 14, 2018

Posting on Social Media? What #paid influencers need to know

Government of Canada responds to Standing Committee review of PIPEDA

Article July 20, 2018

Government of Canada responds to Standing Committee review of PIPEDA

Cruelty-Free Cosmetics Act: Bill to end cosmetic animal testing passed by the Senate

Article July 19, 2018

Cruelty-Free Cosmetics Act: Bill to end cosmetic animal testing passed by the Senate

The Charter of the French Language – Alive and Well

Article May 18, 2018

The Charter of the French Language – Alive and Well

Text “Y” to confirm your subscription! Companies agree to $100,000 payment for alleged CASL violations

Article May 3, 2018

Text “Y” to confirm your subscription! Companies agree to $100,000 payment for alleged CASL vio...

Save the Date! November 1, Mandatory breach notification comes into force

Article April 6, 2018

Save the Date! November 1, Mandatory breach notification comes into force

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Practice Group Leader

Jennifer McKenzie Jennifer McKenzie
B.A. (Hons.), LL.B.
Partner