Regulatory, Advertising & Marketing

Our Regulatory, Advertising & Marketing practice group is committed to keeping our clients abreast of the regulatory changes that impact the way that they market and advertise their products and services in Canada. We work with clients from all sectors and industries, both domestic and international and pride ourselves on giving clients practical advice based on a clear understanding of their businesses.

Our Services

The following is a list of services that members of our Regulatory, Advertising & Marketing group provide:

Advertising
  • Reviewing print and broadcast advertising (including comparative advertising) of consumer goods and services
  • Advising on advertising regulated products and services including food, drugs, cosmetics, medical devices, and alcohol
  • Advising on advertising to children
  • Assisting clients to obtain clearance of their advertisements from various regulatory agencies
  • Assisting clients to respond to complaints about their advertisements by consumers, competitors, or regulators
  • Advising clients on challenging competitors' advertisements through the courts and Advertising Standards Canada
Marketing
  • Advising clients on consumer promotions such as contests and coupon programs
  • Advising clients on consumer protection legislation
  • Advising clients on marketing over the Internet
Packaging & Labelling
  • Reviewing packaging and labelling of diverse products
Quebec French Language Requirements
  • Advising on compliance with the Quebec Charter of the French Language and regulations adopted there under
Privacy
  • Advising clients on compliance with Canada's privacy laws

 

Recent Articles

Biotech Food Developers Face Potential Liability if their Product Comingles and Causes Unmodified Food Shipments to Be Rejected

Article
January 27, 2020

Biotech Food Developers Face Potential Liability if their Product Comingles and Causes Unmodified...

Find and Stay in the Safe Harbour to Avoid Patent Infringement

Article
December 30, 2019

Find and Stay in the Safe Harbour to Avoid Patent Infringement

#InfluencerMarketing and #Transparency in #Ads: Competition Bureau Sends Letters to Brands and Agencies

Article
December 19, 2019

#InfluencerMarketing and #Transparency in #Ads: Competition Bureau Sends Letters to Brands and...

Potential Increase to Canadian Biologic Drug Data Protection Scratched from USMCA Free Trade Deal

Article
December 19, 2019

Potential Increase to Canadian Biologic Drug Data Protection Scratched from USMCA Free Trade Deal

Happy Anniversary! Privacy Commissioner releases observations and findings after one year of mandatory data breach reporting

Article
November 8, 2019

Happy Anniversary! Privacy Commissioner releases observations and findings after one year of mandatory...

Competition Bureau Proves Drip Pricing Is a Hot Button Topic

Article
October 30, 2019

Competition Bureau Proves Drip Pricing Is a Hot Button Topic

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Practice Group Leader

Jennifer McKenzie Jennifer McKenzie
B.A. (Hons.), LL.B.
Partner
416.957.1628  
All Practice Group Members

  

Speaking Engagements

26th Annual Advertising and Marketing Law Conference
Canadian Institute (CI)
January 21 - 22, 2020, Toronto, ON
IP Seminar: Protecting Cannabis and Artificial Intelligence (AI)
Bereskin & Parr LLP
September 26, 2019, Montreal, QC
Grow Up Conference & Expo
Grow Up Conference & Expo
September 13, 2019, Niagara Falls, ON

Conferences

ATOMICON 2020
AToMiCon
March 3, 2020, Toronto, ON
2019 INTA Leadership Meeting
INTA: International Trademark Association
November 19 - 22, 2019, Austin, TX
2019 ANA/BAA Marketing Law Conference
Association of National Advertisers (ANA)
November 4 - 6, 2019, San Diego, CA