Skip to main content

Regulatory, Advertising & Marketing

Our Regulatory, Advertising & Marketing practice group is committed to keeping our clients abreast of the regulatory changes that impact the way that they market and advertise their products and services in Canada. We work with clients from all sectors and industries, both domestic and international and pride ourselves on giving clients practical advice based on a clear understanding of their businesses.

Our Services

The following is a list of services that members of our Regulatory, Advertising & Marketing group provide:

Advertising
  • Reviewing print and broadcast advertising (including comparative advertising) of consumer goods and services
  • Advising on advertising regulated products and services including food, drugs, cosmetics, medical devices, and alcohol
  • Advising on advertising to children
  • Assisting clients to obtain clearance of their advertisements from various regulatory agencies
  • Assisting clients to respond to complaints about their advertisements by consumers, competitors, or regulators
  • Advising clients on challenging competitors' advertisements through the courts and Advertising Standards Canada
Marketing
  • Advising clients on consumer promotions such as contests and coupon programs
  • Advising clients on consumer protection legislation
  • Advising clients on marketing over the Internet
Packaging & Labelling
  • Reviewing packaging and labelling of diverse products
Quebec French Language Requirements
  • Advising on compliance with the Quebec Charter of the French Language and regulations adopted there under
Privacy
  • Advising clients on compliance with Canada's privacy laws

 

Recent Articles

Federal Enforcement Agencies Remind Canadian Mobile App Companies of their CASL Obligations

Article
January 13, 2021

Federal Enforcement Agencies Remind Canadian Mobile App Companies of their CASL Obligations

Making Connected Devices? Federal Privacy Commissioner Publishes Guidance for Manufacturers of Internet of Things Devices

Article
December 17, 2020

Making Connected Devices? Federal Privacy Commissioner Publishes Guidance for Manufacturers of...

Signing Contracts While Working Remotely: Use of Electronic Signatures During COVID-19 Pandemic

Article
July 27, 2020

Signing Contracts While Working Remotely: Use of Electronic Signatures During COVID-19 Pandemic

Getting Maximum IP From R&D – Natural Products

Article
July 2, 2020

Getting Maximum IP From R&D – Natural Products

Ontario Government to Launch COVID Alert, a Contact Tracing App, in July

Article
June 19, 2020

Ontario Government to Launch COVID Alert, a Contact Tracing App, in July

“I’d Like a Refund, Please” – The Impact of COVID-19 on Refunds and Returns

Article
June 15, 2020

“I’d Like a Refund, Please” – The Impact of COVID-19 on Refunds and Returns

view more

Practice Group Leader

Jennifer McKenzie Jennifer McKenzie
B.A. (Hons.), LL.B.
Partner
416.957.1628  email Jennifer McKenzie
All Practice Group Members

  

Speaking Engagements

What you need to know about Intellectual Property (IP) for Medical Devices
Northern Ontario Angels
November 18, 2020, Online
Hot Topics in Canadian Advertising & Promotion Law
Consero
October 5, 2020, Online
26th Annual Advertising and Marketing Law Conference
Canadian Institute (CI)
January 21 - 22, 2020, Toronto, ON

Conferences

ATOMICON 2020
AToMiCon
March 3, 2020, Toronto, ON
2019 INTA Leadership Meeting
INTA: International Trademark Association
November 19 - 22, 2019, Austin, TX
2019 ANA/BAA Marketing Law Conference
Association of National Advertisers (ANA)
November 4 - 6, 2019, San Diego, CA