Jennifer McKenzie authored Canada's Chapter in "International Advertising Law: A Practical Global Guide, Second Edition"
April 28, 2021
Jennifer is a leading professional in advertising and marketing law with over 20 years of experience. She is valued by her domestic and international clients for providing them with creative, thoughtful and practical advice. Jennifer is ranked by numerous publications including Chambers, which stated "Her expertise covers a broad range of issues, from product compliance to claims, regulatory complaints and intellectual property."
Jennifer’s robust trademark prosecution and enforcement practice greatly contributes to her ability to advise clients on all aspects of the presentation of their brands on the Canadian market.
About the book
Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.
Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (e.g., gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).
This book was published by Global Law and Business in March 2021.
About the author
Jennifer McKenzie is a partner with Bereskin & Parr LLP and leader of the Regulatory, Advertising & Marketing practice group. She is also co-leader of the Cannabis and COVID-19 practice groups.