William Audet, Wynnie Chan and Scott Mackendrick Coauthored Article ‘Federal Court Weighs in on Comparative Advertising Claims’, Published in the Toronto Law Journal
William Audet, Wynnie Chan and Scott Mackendrick coauthored article “Federal Court Weighs in on Comparative Advertising Claims”, published in the Toronto Law Journal.
“A notable decision of the Federal Court of Canada in Energizer Brands, LLC v. Gillette Company, 2023 FC 804 has dealt with the use of comparative performance claim labels and stickers on product packaging. It considered whether the claims made depreciated trademark goodwill, and, as well, were deceptive, false or misleading in violation of certain unfair competition provisions of the Trademarks Act as well as of the Competition Act.”
Read the full article published in November 2023.