Helping organizations protect their most valuable asset – their brand.

Bereskin & Parr’s trademarks group provides insightful, practical, and cost-effective solutions that protect brands on a national and global scale. Our success is reflected in the fact that we are one of the largest and most experienced group of trademark experts in Canada with an enviable reputation around the world.

Trademarks are valuable assets. By offering a wide range of trademark services from brand clearance to registration, and litigation to licensing, we assist our clients in preserving the integrity of their brands and safeguard them from theft or dilution.

Our clients range from relatively small local business to sizeable multinational companies in a variety of industries including pharmaceuticals, cosmetics, food and beverage, travel and transport, luxury and consumer goods and emerging tech.  We meet the different needs and priorities of our diverse clients by carefully tailoring our strategies with practical solutions.

Our Services

Our trademark and brand protection services include:

  • Strategic advice on managing national and international trademark portfolios.
  • Trademark infringement and counterfeiting litigation and settlement.
  • Searching, clearing, filing and registering trademarks.
  • Opposition and cancellation proceedings.
  • Filing Request for Assistance (RFA) application with the Canada Border Services Agency (CBSA).
  • Negotiating and litigating trademark, trade name, trade dress, unfair competition and comparative advertising disputes.
  • Providing transaction advice and due diligence in the evaluation and management of intellectual property in acquisitions, mergers, financing and bankruptcies.
  • Negotiating and drafting licenses and franchise agreements.
  • Advising on domain name acquisitions and initiating UDRP and CDRP domain name disputes before the courts, the World Intellectual Property Organization (WIPO), and other administrative tribunals.
  • Advising on other trademark, confidentiality and unfair competition issues that arise in cyberspace and e-commerce such as linking, framing, metatagging and cyberstuffing.
  • Filing complaints and submitting takedown requests to remove infringing content and profiles from social media and online platforms.
  • Advising on rights of personality and privacy.
  • Providing small and midsize businesses (SMBs) early access to Amazon’s Brand Registry program through the IP Accelerator.

We are well experienced in advising our clients on creating and managing worldwide trademark portfolios, resolving trademark disputes, managing domain name registrations and domain name dispute resolution, and coordinating our clients’ Canadian needs with an international strategy for those whose markets span the globe.

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