Fluid Marketing Under the New Trademark Regime

November 2, 2015

Janice Bereskin and Jonathan Burkinshaw write for the December 2015/January 2016 issue of World Trademark Review Magazine, discussing how consideration should be given to the protection of slogans and fluid marks in view of the changes expected to Canada's trademark law.

To read the article, see the pdf below or click here.

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Author(s):

Janice Bereskin Janice Bereskin
B.A.
Partner
416.957.1601  
Jonathan Burkinshaw Jonathan Burkinshaw
B.A., M.A., J.D.
Partner
416.957.1623