Jennifer McKenzie Contributes to the Publication of International Advertising Law
July 24, 2014
The 2014 edition of International Advertising Law: A Practical Global Guide has been published. Jennifer McKenzie, Head of the Regulatory, Advertising & Marketing group, contributed the chapter on Canada.
With expertise in regulatory matters and privacy law, Jennifer frequently writes articles for the firm and various publications such as World Trademark Review and Canadian Lawyer InHouse. Jennifer is also a frequent speaker on marketing, advertising, branding, labeling and privacy law.
International Advertising Law has chapters from leading experts in over 30 jurisdictions, covering key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising.
To purchase the International Advertising Law: A Practical Global Guide, please click here.