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International Trademark Dilution, 2013 ed., a New Publication, Daniel R. Bereskin, Q.C. editor/author

April 17, 2013

We are pleased to announce the recent launch of International Trademark Dilution, 2013 ed. edited by Daniel R. Bereskin and published by Westlaw.  International Trademark Dilution is an indispensible new resource for trademark attorneys and in-house counsel who need to protect their clients’ trademarks across multiple global jurisdictions, and likewise is important for scholars engaged in research into the origins and development of dilution law.

With 24 chapters authored by expert IP practitioners and academics, International Trademark Dilution provides analysis and explanation of the development, statutory implementation, and jurisprudential application of the concepts of unfair advantage, dilution, free riding, and tarnishment of trademarks.

This book includes chapters devoted to dilution law in the United States and European Union, as well as Argentina, Australia, Brazil, Canada, Chile, China, India, Israel, Japan, Mexico, New Zealand, Russia, Singapore, South Africa, and Switzerland. In each jurisdictionally focused chapter, an IP expert of that country guides the reader through the process of qualifying a mark as “well-known” and obtaining protection for such well-known marks, using practical examples from that country’s statutes and caselaw.

In addition to the global focus on protection of well-known marks across a variety of jurisdictions, International Trademark Dilution also contains chapters devoted to explaining the use of survey evidence in U.S. dilution cases and the intersection of freedom of speech/freedom of expression law with dilution protection.

The renowned trademark practitioners and academics who have contributed to International Trademark Dilution, include the following: 

  • Ronald J. Lehrman, Fross Zelnick Lehrman & Zissu, P.C., New York
  • Prof. Ilanah Simon Fhima, Senior Lecturer, University of London, co-director of UCL’s Institute of Brand and Innovation Law
  • Jerre B. Swann, Kilpatrick Townsend & Stockton LLP, Atlanta
  • Jorge Otamendi, G. Breuer, Buenos Aires
  • Odette Gourley, Corrs Chambers Westgarth, Sydney
  • Kirsty Watkins, Corrs Chambers Westgarth, Sydney  
  • Peter Dirk Siemsen, Dannemann Siemsen, Rio de Janeiro  
  • Rafael Atab, Dannemann Siemsen, Rio de Janeiro
  • Rodrigo Velasco S., Alessandri & Compañia, Santiago
  • Xuemin Chen, Zhongzi Law Office, Beijing
  • Prof. Charles Gielen, NautaDutilh, Amsterdam and professor of IP law at the University of Groningen
  • Sir Robin Jacob, Hugh Laddie Professor of Intellectual Property Law and Director of the Institute of Brand and Innovation Law, University College London
  • Prof. Dev S. Gangjee, Senior Lecturer, Law Department of the London School of Economics
  • Neil Wilkof, Member of the Bressler Group and special IP counsel to Herzog, Fox & Neeman, Tel Aviv
  • Prof. Kenneth L. Port, Professor of Law and Director, Intellectual Property Institute, William Mitchell College of Law, Minneapolis 
  • Roberto Arochi, Arochi Marroquín & Lindner SC, Mexico City
  • Kate Duckworth, Catalyst Intellectual Property, Wellington
  • Brigette Shone, Baldwins Intellectual Property, Wellington
  • Janet L. Hoffman, Fross Zelnick Lehrman & Zissu, P.C., New York
  • Elizabeth V. Cardoza, IP Specialist/Consultant at Cardoza IP, Singapore and Adjunct Assistant Professor/Faculty at the Communications and New Media Department, National University of Singapore, and the School of Information Systems, Singapore Management University
  • Prof. Wim Alberts, professor of Intellectual Property Law at the University of Johannesburg
  • Patrick Troller, Troller Hitz Troller, Lucerne
  • Gallus Joller, Troller Hitz Troller, Lucerne
  • Theodore H. Davis, Jr., Kilpatrick Townsend & Stockton LLP, Atlanta
  • Dr. Gerald L. Ford, Ford Bubala & Associates, Huntington Beach, California
  • Wolfgang Sakulin, Lamsma Veldstra & Lobé, Rotterdam
  • Anthony L. Fletcher, Fish & Richardson P.C., New York

For more information about this publication, please click here.

Content shared on Bereskin & Parr’s website is for information purposes only. It should not be taken as legal or professional advice. To obtain such advice, please contact a Bereskin & Parr LLP professional. We will be pleased to help you.


Daniel R. Bereskin, C.M., Q.C. Daniel R. Bereskin, C.M., Q.C.
B.Sc. (Eng. Phys.), LL.B.
416.957.1673  email Daniel R. Bereskin, C.M., Q.C.